leadership·Published 2024-07
CEO LinkedIn Post Frequency and Twelve-Month Employee Attrition Rate: A Positive Correlation
Principal investigator: Orrin Bletchley, Founder & Director of the Institute.
Companies whose CEOs post more frequently on LinkedIn experience higher employee attrition in the following twelve months.
Methodology
One hundred and eighty-nine organizations with publicly listed CEOs were selected from a sample frame constructed by the Institute's research staff using LinkedIn's public profile pages. CEO post frequency was tracked monthly for twelve months using manual observation by two research associates who rotated every eight weeks. Attrition data was sourced from each organization's annual disclosure, quarterly HR report, or, in thirteen cases, from a senior employee willing to characterize departures as 'substantial.'
Funding disclosure: Funded by the Institute's Leadership Behavior Research Fund, established by a gift from a former CEO whose LinkedIn account had been deactivated at the time of the study.
Instruments cited in this study
Full citation
Bletchley, O. (2024). CEO LinkedIn Post Frequency and Twelve-Month Employee Attrition Rate: A Positive Correlation. Institute for the Study of Pointless Metrics. r = 0.76, p < 0.001, n = 189.